Avengers: Endgame stormed Hungarian cinemas in second quarter of 2019

Published: 25 September 2019

The superhero film Avengers: Endgame attracted the biggest audiences in Q2 of 2019 according to the data of the National Media and Infocommunications Authority (NMHH). Gross ticket revenue was close to five billion HUF. Even in art cinemas, the Marvel finale attracted the most people, followed by Pain and Glory (Dolor y Gloria) and Green Book.

According to the NMHH Film Office’s aggregate, almost 3.5 million cinemagoers generated a revenue of HUF 5 billion in ticket sales in Hungarian cinemas in Q2 of 2019. The most—818 thousand—viewers were attracted to the superhero film Avengers: Endgame, almost three times as many than the second-place film Aladdin, with nearly 260 thousand viewers.

The live-action adaptation of the classic Disney tale was followed by The Hustle, a comedy about two women duping men, taking the third place with 248 thousand viewers.

The number of cinemagoers choosing the popular Marvel film barely exceeds the collective number of viewers attending screenings of the following four most popular films—Aladdin, The Hustle, Shazam!, John Wick: Chapter 3 – Parabellum—with a total of 822 thousand viewers.

The ten most popular films are all American productions with the exception of the animated family comedy Wonder Park, which was a Spanish production.

The most popular films in Hungarian cinemas in Q2 of 2019

This bar chart show the 10 most viewed movies in the 2nd quarter of 2019 in the Hungarian cinemas. For detailed description see the below table.
THE MOST POPULAR FILMS IN HUNGARIAN CINEMAS IN Q2 OF 2019
THE MOST POPULAR FILMS IN HUNGARIAN CINEMAS IN Q2 OF 2019
Title Number of viewers
Avengers: Endgame 818270
Aladdin 259849
The Hustle 248589
Shazam! 157081
John Wick: Chapter 3 – Parabellum 156504
Pet Sematary 100780
Wonder Park 90562
Five Feet Apart 90476
Pokémon Detective Pikachu 89537
After 87842

The NMHH has also prepared a list specifically for art cinemas. The number of viewers was over 237 thousand, which is a 30 thousand decline compared to the same period of last year, while the revenue in ticket sales was over HUF 273 million, which is almost HUF 25 million less compared to Q2 of 2018.

Even in art cinemas, Avengers: Endgame attracted the most people—14.7 thousand—followed by Pedro Almodóvar’s (Pain and Glory) Dolor y Gloria with 11.6 thousand viewers. The second-place film of the first quarter, the Academy Award-winning Green Book took the third place in art cinemas with 9.5 thousand viewers.

The most popular films in Hungarian art cinemas in Q2 of 2019

This bar chart show the 10 most viewed movies in the 2nd quarter of 2019 in the Hungarian art cinemas. For detailed description see the below table.
THE MOST POPULAR FILMS IN HUNGARIAN ART CINEMAS IN Q2 OF 2019
THE MOST POPULAR FILMS IN HUNGARIAN ART CINEMAS IN Q2 OF 2019
Title Number of viewers
Avengers: Endgame 14779
Pain and Glory (Dolor y gloria) 11630
Green Book 9558
Red Joan 8168
Tall Tales  5769
Three Identical Strangers 4986
Extremely Wicked, Shockingly Evil and Vile 4803
Sometimes Always Never 4613
Rocketman 4533
Hotel Mumbai 4441

The data also shows that 28 people attended a single screening on average—this figure is 16 for art cinemas—while overall the average ticket price amounted to HUF 1,466 or HUF 1,153 in art cinemas. Following Budapest—where tickets cost HUF 1,596 on average—more than HUF 1,500 was paid in Győr-Moson-Sopron County and Fejér County; HUF 1,564 and HUF 1,554 on average, respectively. Going to the cinema cost at least HUF 1,000 in other counties, with the exception of Tolna County, where the average ticket price was HUF 929.