Globalization, technological advances, and the constant transformation of media consumption habits have not only brought about rapid and profound changes in certain media submarkets, but have also blurred the boundaries between some submarkets. The National Media and Infocommunications Authority (NMHH), which continuously monitors market changes, paints a picture of a diverse, technology-intensive, constantly changing and evolving domestic content industry, which at the same time faces increasing challenges due to the growing media and advertising market weight of global platforms.

The NMHH's professional areas dealing with media regulation analyze the media market from various dimensions and perspectives, but there has not been a comprehensive media market report for a long time that would provide a comprehensive picture of the diverse domestic media market by analyzing factual data on the supply and demand sides of the market (official records, coverage and usage data, media consumption measurements, market research, etc.) to provide a comprehensive picture of the diverse domestic media market. This document seeks to fill that gap.

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