Electronic telecommunication market 2025, B2B research

Summary – Principal Findings of the NMHH B2B Telecommunication Research

• In 2025, telecommunications expenditures across the corporate, governmental, and non-profit sectors experienced a marginal decline. For enterprises employing between 5 and 249 individuals, the aggregate value of the telecommunications market stands at 104 billion HUF annually, signifying a 12% contraction from the 118 billion recorded in the preceding year.
• While mobile voice and internet provisions continue to command the most prominent role, the significance of fixed-line telephony within telecommunications budgets has diminished this year.
• Notwithstanding its market sway among enterprises with fewer than 250 personnel compared to the previous year (dropping from 73% in 2024 to 63% in 2025), Telekom unequivocally retains its position as the preeminent service provider. Yettel and Digi similarly exhibited a downward trajectory, in stark contrast to One, which enjoyed growth—most notably, its expansion in provider loyalty outpaced its gains in market share based on monthly expenditures. The influence of alternative providers has fortified concerning fixed internet, large screen mobile internet, and telephony among firms with a workforce of under 250.
• The utilization of mobile devices for commercial purposes remains virtually ubiquitous. In the realm of internet services tethered to mobile subscriptions, the adoption of domestically unlimited data packages has nearly doubled, marking a substantial leap from the 1-to-5-gigabyte plans that predominantly characterized 2024.
• Within the large-enterprise sector, the reliance on large-screen mobile internet witnessed a 6%pt reduction this year relative to the last. Telekom also reigns supreme in the LSI market; indeed, the larger the enterprise in question, the more pronounced its propensity to rely on Telekom for such services.
• Concerning fixed internet, market penetration can be deemed entirely comprehensive. Antiquated technologies are being swiftly supplanted by fiber-optic networks, while wireless fixed-line solutions have also surged to the forefront this year. Transitioning between service providers remains a rarity within the fixed internet landscape. Over two-thirds of businesses - though this figure represents a 25%pt decline from the metrics observed in 2024 - would be willing to pay a premium to their current providers for wired internet services.
• A discernible wane in the utilization of fixed-line telephony was observed compared to the previous year: a 13%pt drop among enterprises employing fewer than 250 individuals, and a more precipitous 24%pt decline within large corporations.
• The propensity to leverage bundled services has likewise experienced a modest contraction; whereas 67% of mid-sized firms (5 to 249 employees) procured telecommunications packages in 2024, merely 61% opted to do so in 2025.
• In tandem with the relentless progression and intensification of digitalization, the commercial application of email, online banking, and digital administration has now achieved absolute ubiquity.
• Financial allocations dedicated to online services exhibited an upward trajectory relative to the preceding year; the average monthly expenditure for enterprises with 5 to 249 employees ascended from approximately 100,000 HUF in 2024 to 120,000 HUF this year. The proliferation of online invoicing software persisted, demonstrating a 6%pt augmentation compared to 2024 among firms with fewer than 250 personnel.
• Following a downturn in the previous year, Messenger has successfully reclaimed its former usage levels from 2023.
• The utilization of Google Meet services has more than doubled since the prior year.
• The adoption of Microsoft Teams scales commensurately with company size, finding its greatest resonance among large-scale enterprises.
• The penetration of Internet of Things (IoT) solutions remains conspicuously low, with a mere 6% of the surveyed corporations integrating them.
• The deployment of artificial intelligence (AI) has manifested a notable surge compared to the previous year. Among enterprises with fewer than 250 employees, a twofold increase in utilization relative to 2024 is by no means an anomaly. The most preeminent AI application is indisputably ChatGPT (79%), commanding a user base five times larger than that of its closest competitor, Gemini.