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More and more new commercials promoting Hungarian products are being made
The Media Council approved the latest study on new television advertising spots, published in the second half of 2021. The authority examined the programming of seventy-eight television channels.
More and more new commercials promoting Hungarian products are being made
The proportion of new commercials promoting Hungarian products increased to almost nine percent in the second half of last year, according to a new document adopted by the Media Council of the National Media and Infocommunications Authority (Media Authority) at its latest meeting.
Media Council: funding exceeding HUF 127 million for television programme making
At its latest session, the Media Council of the National Media and Infocommunications Authority (NMHH) decided to provide funding amounting to HUF 127.25 million for the production of news, public affairs and cultural magazine programmes for local and regional television stations.
RTL Klub and TV2 fined for a total of more than HUF 8 million for incorrect age-rating
The Media Council of the National Media and Infocommunications Authority (NMHH) modified its recommendation for the application of the rules of product placement.
Advertising market still not back to pre-pandemic levels
Hotels, health services and catering were the most advertised product sectors in the first semester of 2021.
This year again community radio and TV channels can apply for funding for technical development
The Media Council will contribute to the operating costs of eleven television and radio stations.
Number of TV product placements decrease during pandemic by thirteen percent
The council announced the winner of the Budapest 89.5 MHz frequency tender, and published invitations to tender for two rural local frequencies as well as approved another three drafts.
The Budapest 92.9 MHz frequency will soon be available for tender applications
At this week’s session, the Media Council of the National Media and Infocommunications Authority (NMHH) finalised the calls for tender for the Budapest 92.9 MHz radio frequency with a regional coverage area.
The number of television advertisements of Hungarian products continues to be low
Only 3.5 per cent of new TV spots advertise Hungarian products or services.
Nearly HUF 125 million granted to local and regional television stations
The Media Council of the National Media and Infocommunications Authority (NMHH) has decided to provide grants in the total value of HUF 124.5 million to local and regional television stations for the production of news, public infotainment and magazine programmes.