Electronic telecommunication market 2024, B2B research

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Published: 10 March 2025

  • The telecommunications market's long-standing decline in size has halted among companies with 10-249 employees. By 2024, the market size had reached HUF 76 billion annually, compared to HUF 64 billion in 2023.
  • The proportions of individual sub-markets have remained stable. Among companies with 5-249 employees, mobile voice and internet services continue to dominate, accounting for nearly two-thirds of the market based on spending. Fixed internet (14%) and fixed telephone (10%) services also play significant roles in this sector.
  • Telekom continues to dominate the telecommunications market, with 73% of companies in the 5-249 employee segment purchasing its services. Vodafone (29%) and Yettel (27%) also hold significant market shares. Meanwhile, Digi has seen a notable decline: in 2020, 16% of companies with 10-249 employees used Digi, but by 2024, this figure had dropped to 8%.
  • Small, alternative service providers remain important players, with 22% of companies in the 5-249 employee range purchasing services from them.
  • The widespread business use of mobile phones further underlines the sector’s growth; 91% of companies in this category use mobile phones to support their business processes. Telekom leads the mobile voice market, supplying services to 51% of these companies.
  • The market for mobile internet services (small screen mobile internet) attached to mobile voice packages has remained unchanged for years. Among companies using mobile phones, 94% also subscribe to mobile internet services as part of their voice packages. Additionally, 29% of companies in this category purchase large screen internet (LSI) services independently of voice packages, a slight decline from 30% in 2023.
  • Fixed internet usage is also widespread, with 93% of companies in the 5-249 employee segment relying on this service. Telekom is the largest provider in this market, supplying fixed internet to 52% of these companies. Fixed telephone services remain relevant, with 67% of companies maintaining such connections. Here too, Telekom dominates, with 68% of companies using its fixed telephone services.
  • Data transmission services are predominantly used by large enterprises, with nearly half (49%) of companies in this sector utilizing such services. However, smaller companies also participate, with 19% of firms in the 5-249 employee range adopting solutions like leased lines or VPNs.
  • Bundled telecommunications services are popular, with 67% of companies subscribing to at least two services in a package. These typically include combinations of fixed internet, telephone, and mobile services.
  • As internet connectivity becomes increasingly critical for business operations, service continuity has gained importance: 38% of companies would experience financial damage from fixed internet outages, compared to 28% for mobile internet interruptions.
  • IoT adoption remains limited among smaller companies, with only 5% utilizing such solutions, compared to 25% in the large enterprise sector.
  • Digitalization continues to shape business operations, with electronic mail (98%), online banking (91%), and digital administration (89%) becoming nearly universal among companies with 5-249 employees.
  • The use of online invoicing solutions is expanding rapidly. Adoption among companies with 10-249 employees grew from 34% in 2022 to 56% in 2024.
  • Among communication platforms, Messenger leads, used by 35% of surveyed companies for business communication, followed by Viber (27%) and Teams (23%).
  • The online platform market remains dominated by Facebook and Google. The five most used platforms all belong to these two brands: 27% use Facebook’s social network, 26% use Facebook ads, 12% use YouTube, 12% use Marketplace, and 11% use Google Appstore for their business activities. This dominance highlights the critical role of these tech giants in shaping the digital business landscape.