Media Council: Karc FM Média Kft. won on a local frequency in Kaposvár
The winner of Kaposvár 97.5 MHz tender is Karc FM Média Kft., which was the only applicant – the Media Council of the National Media and Infocommunications Authority (NMHH) stated at this week’s meeting of the body. The council fined the service provider of TV2 for incorrect product placement and warned Pesti TV of surreptitious advertising and Hír TV of too loud advertising.
The council announced the result of the local community tender for the Kaposvár 97.5 MHz local frequency: the winner is the sole tenderer Karc FM Média Kft. In the tender procedure for the community use of the Balatonfüred 96.2 MHz local frequency, the Council registered the sole tenderer Katolikus Rádió Zrt.
The Media Council imposed a fine of HUF 140,000 on the service provider of TV2 for providing promotional information about the services of a petrol station in a July episode of the programme entitled Életmódi featuring product placement, which is not permitted by law. The Media Council warned the service providers of Pesti TV and Hír TV: the former due to the surreptitious advertising appearing in the July broadcasts of the programme entitled Boomerlázadás, as it published additional information about the volume of poems presented in the programme, which helped the promotion in a way typical of advertising. It warned the service provider of Hír TV because in the third quarter of the year it broadcast a total of eighteen times too loud advertisements or previews. For the purpose of protecting viewers, the Media Act explicitly states that the average or perceived volume of commercials, teleshopping programmes, programme previews and notices thereof may not be higher than the volume of programmes preceding and following them.
The full agenda of the weekly meetings of the Media Council is available on the council’s website together with the minutes of the sessions and all the resolutions – the latest documents are published after the necessary certification and administration processes.