The Media Council is preparing a new district radio tender for Budapest

Published: 17 June 2021

At its weekly session, the Media Council of the National Media and Infocommunications Authority (NMHH) approved draft calls for tender for the Budapest 96.4 MHz and a local radio frequency in Veszprém and closed four local rural frequency tenders. Among other things, the body has taken decisions on excessively loud and implicit advertisements, as well as on the irregular promotion of the product of a programme sponsoring company.

The Media Council approved the draft tender notices for the community use of the Budapest 96.4 MHz regional and the Veszprém 94.6 MHz local frequencies; the documents will become available on the website of the NMHH on 18 June.

The body also decided on the tenders for the community use of the local frequencies Szolnok 97.1 MHz, Veszprém 98.3 MHz, Békéscsaba 91.8 MHz and Eger 99.1 MHz, in all four cases the sole tenderer Karc FM Média Kft. announced as the winner.

The average volume of advertisements on M1 exceeded the average volume of programmes in their vicinity in three cases in the first quarter of 2021; therefore, the board imposed a fine of HUF 180,000 on the channel's operator.

The Media Council also imposed a fine of HUF 180,000 on the operator of Balaton Televízió for airing surreptitious advertising by presenting a clothing salon and a bistro in January broadcasts of the programmes Portré – Kőszeginé Törköly Ágnes and Balatoni 5letek – csodahelyek Fonyódon, which were suitable for promoting the presented businesses.

The service provider of the Kisdunainfo internet portal was also warned by the NMHH Media Council about surreptitious advertising that it could encourage its readers to use the services of a language school and a website design company by presenting them in detail in its articles.

The body also issued a warning to the operator of City TV, after at the end of February the programme encouraged viewers to purchase the products of a sponsor company selling building materials in a broadcast of ÉPI-TECH Magazine, which is illegal.

The Media Council imposed a total fine of HUF 50,000 on the operator of Gong FM of Kecskemét for airing less spoken word content as well as fewer public service broadcasts dealing with and assisting local public and everyday life, and less Hungarian music than stipulated in its contractual commitments during a reviewed programming week in March.

In applying the sanction, the Board took into account also in this specific case that media service providers were also in a difficult position to fulfil their commitments during the pandemic, for example with regards to local programmes.

The Media Council always assesses the type and level of legal consequence based on a gradual approach and the principle of proportionality by taking all the circumstances of each case into account.