The service provider of RTL Klub fined for repeated irregular promotion of a business

Published: 1 July 2020

At its weekly session, the Media Council of the National Media and Infocommunications Authority (NMHH) imposed a fine of HUF 1.1 million on the service provider of RTL KLUB for repeated irregular promotions of a business sponsoring a programme. Additionally, the Council decided on the winners of the tenders of three local and one small-community radio station.

Radio and media supervisory decisions

The winner of the tender procedures for the community use of radio frequencies of local coverage area Nagykanizsa 100.7 MHz and Gyöngyös 88.9 MHz is Karc FM Média Kft., in the case of both tenders, which was the sole bidder in the latter tender.

The winner of the tender for the commercial use of the similarly local Heves 93.7 MHz frequency is M-Lite Kft. In the tender for the prospective use of small-community radio media service opportunities the Media Council announced Budakalászi Média Kft., the sole bidder for the Szentendre site, as the winner.

Pursuant to the substantial review of the bid for the commercial use of radio frequency of local coverage area Körmend 99.8 MHz, the Media Council has requested information from the sole bidder, Rádió 8 Körmend Kft.

Media supervisory decisions

The Council imposed a fine of HUF 1.1 million on the service provider of RTL Klub and prohibited it from unlawful conduct as last December, one of the broadcasts of the Édesítő infotainment programme encouraged viewers to employ the services of a cleaning company sponsoring the programme, by presenting its services in detail, which the channel has done on multiple occasions in the past. The programme highlighted the services provided by the sponsor company and their positive features. When imposing a fine, the Media Council always determines the form and extent of the sanctions with due consideration of all circumstances of the specific case and employing the principles of progressiveness and proportionality.

Older generations listen to Hit Rádió, whilst young listeners tune in to Mega Dance Rádió and Mix Rádió

The Media Council has approved the NMHH study surveying classic radio use locations between 2018 and Q1 of 2020 as well as the listenership of online radios between 2018 and 2019. The findings of the study show that the greatest changes was measured between Q1 and Q2 of 2018, when the share of those listening to the radio in their car decreased from 50 to 40 percent, while the radio use at workplaces dropped from 20 to 16 percent. In Q1 of 2020, most respondents – 72 percent – listened to the radio at home, followed by car (48 percent) and workplace (23 percent) radio use. Listening to the radio is still an integral part of everyday life, while home radio use is independent of sex, age and type of settlement. The ratio of radio use at home is the highest amongst those over 60 years of age; 87 percent of elderly radio listeners prefer listening to their favourite stations from home. The statistics of the research from a different set of data puts the domestic results into international context. As opposed to Hungarians, Danish and Swedish listeners are not exceptionally keen on listening to the radio at home, as they show a nearly even distribution of home and car radio use. The segment examining the listenership of online radios shows that Hit Rádió had the highest number of listeners, followed by and Mix Rádió. Whilst Hit Rádió nearly doubled its listenership (from three thousand to nearly six thousand) compared to 2018, Class FM lost nearly two-thirds of its listeners, with their number dropping from nine thousand to three thousand. Hit Rádió and Kék Duna were the most popular amongst women, while men preferred and Rádió Gold. Young listeners were more keen on listening to Mega Dance Rádió and Mix Rádió, whilst the older generations also preferred Hit Rádió. The document on the two subjects will be available on the NMHH website.

The full agenda of the Media Council’s weekly sessions can be found on the Board’s website, along with the minutes of the meetings and all decisions taken; the latest decisions will be published after the necessary validation and administration period.