National Media and Infocommunications Authority

The proportion of new commercials promoting Hungarian products increased to almost nine percent in the second half of last year, according to a new document adopted by the Media Council of the National Media and Infocommunications Authority (Media Authority) at its latest meeting.

The Media Council approved the latest study on new television advertising spots, published in the second half of 2021. The authority examined the programming of seventy-eight television channels.

The body warned service providers for breaching contractual commitments and the rules on age-rating, it imposed penalties and adopted decisions on radio frequency tenders.

Between January and June, 253 of the almost three thousand new commercials reacted to the COVID-19 pandemic.

At its latest session, the Media Council of the NMHH has decided to provide grants of nearly HUF 130 million for the production of news, public infotainment and cultural programmes to local and regional television stations.

Compared to the previous period, 7.4% more sponsorship spots appeared in national commercial TV programmes in the second half of 2020 – still mostly related to the construction industry – revealed a new study approved at this week’s meeting of the Media Council of the National Media and Infocommunications Authority.

At its weekly session, the Media Council of the National Media and Infocommunications Authority (NMHH) approved the invitation to tender for the community use of the Kaposvár 93.1 MHz frequency and also decided on so-called media service providers of substantial influence.

Even though the number of advertisements broadcast this June was over a third less then the approximately 40,000 spots of the same month last year due to the coronavirus pandemic, it still exceeded the figures of May by 7,000, the study of the Media Council of the National Media and Infocommunications Authority (NMHH) adopted at this week’s session reveals.