Media Council: a local radio frequency in Kaposvár is available for tender applications

Published: 2 October 2020

At its weekly session, the Media Council of the National Media and Infocommunications Authority (NMHH) approved the invitation to tender for the community use of the Kaposvár 93.1 MHz frequency and also decided on so-called media service providers of substantial influence. The board also approved a study on advertising spots broadcast in the first half of the year, which indicates that foodstuffs and medicinal products are still the most frequently advertised products.

A radio frequency in Kaposvár is available for tender applications; the number of JBE media service providers has increased to five

The Media Council has finalised and will publish the invitation to tender on its website on Friday for the community use of the Kaposvár 93.1 MHz local frequency—bids can be submitted on 3 November.

In its annual session to determine the so-called media service providers of substantial influence (JBE), the board established that apart from TV2 Média Csoport Zrt., Magyar RTL Televízió Zrt. and Duna Médiaszolgáltató Nonprofit Zrt., the media service provider of the national Retro Rádió, Hold Reklám Kft., as well as the service provider of Budapest Rádió 1, Radio Plus Kft., also belong to said group of media service providers. Due to their market significance and power of influence, JBE media service providers must undertake additional duties of particular importance for the interest of the community, such as the obligation to publish uninterrupted news programmes for a certain amount of time and frequency.

Foodstuffs and medicinal products are featured most frequently in new television commercials

The Media Council approved the study on new advertising spots broadcast on television channels in the first half of the year. The authority studied the programme offering of seventy-six television channels, with 2,322 types of new ads being rerun 3.06 million times. The newly aired advertisements accounted for over half of the total amount of advertising—51.9 per cent—which is nearly identical to 52.2 per cent measured in the same period last year. Most new commercials were still broadcast by general entertainment channels such as Viasat 3, Cool TV, Comedy Central or AXN. Commerce held the largest share in the new campaigns among all market sectors, with 39.3 per cent—a share that is 5.6 per cent higher than last year. One-third of these advertisements promoted food products. Medicinal products were in second place among the sectors, with a share of 12.1 per cent, overtaking leisure products again, which decreased compared to last year (from 8.4 per cent to 5.9 per cent.) Although advertising spots specifically promoting products and services of Hungarian origin continue to be represented at an extremely low rate, these still show a significant increase compared to the same period last year (from 3.4 per cent to 4.9 per cent.) The study can be read in its entirety on the NMHH website.

The full agenda of the Media Council’s weekly sessions can be found on the Board’s website, along with the minutes of the meetings and all decisions taken; the latest decisions will be published after the necessary validation and administration period.