Single Model of Electonic Communications Object (EHO)
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A group includes the IP-anonymized cookies of Google Analytics. These cookies collect information about how you use a website, like which pages you visited and which links you clicked on. However, none of this information can be used to identify you. It is all aggregated and anonymized. Their sole purpose is to improve website functions.
As third party, Google Analytics allows us to anonymize visitor IP addresses. This way the NMHH ensures that once the data is fed to the Analytics Collection Network, the system performs anonymization/masking of IP addresses before any storage or processing of any kind takes place. This means that, based on the legal statements by these third parties, no data will be stored that could identify you.
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Performance or statistics cookies used without IP anonymization store the visitor’s IP address and are, therefore, indirectly suitable for collecting personal data. These Google Analytics cookies have the same name as those we use with IP masking technique.
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