In the second half of last year, there were no significant changes in public residential subscription tariff plans offered by Magyar Telekom Nyrt., One Hungary Zrt. and Yettel Hungary Zrt. Besides minor adjustments, there were no price hikes for former tariff plans during the period under review and the monthly fees and tariffs of newly introduced plans did not bring about any changes compared to the former ones.

Yettel’s new tariff plans, launched under unchanged names, are almost identical to the former ones, apart from the increase in the amount of data available within the EU. The biggest change is that the company has limited the amount of data available while roaming in its plan offering the most comprehensive range of services, yet introduced unlimited texts while roaming in this plan.

One’s new tariff plans are also largely the same as its former ones and, apart from the new naming scheme, there is little new, with only a few minor changes compared to the previous ones. The most striking difference is that the operator has replaced its two lowest tariff plans with more affordable versions, changed, typically increased, the data available while roaming and removed unlimited texts and MMS from its two highest plans. These plans now only provide unlimited calls to specific destinations. In addition, tariff plans offering low-bandwidth data with a maximum rate of just 5Mbps are increasingly prominent in the operator’s range, with higher bandwidths only available as an optional purchase.

As for Telekom, there were even fewer changes over the last six months, with the sale of only one data tariff plan, Net XL 2025, being discontinued.

However, subtle changes suggest that operators have been increasingly seeking to develop a more streamlined and transparent range of tariff plans as of late. Nevertheless, although all three major operators have retained their previous logic for structuring their tariff plans, there are other commonalities in what is included in their tariff plans which are gradually updated and only slightly change over time.

A marked change is that traditional mobile services are given renewed focus, while a large number of additional services previously included, such as movie channel subscriptions or insurance, are removed from brand new tariff plans being introduced and only made available subject to an extra charge. With the exception of a single tariff plan, operators no longer offer a set number of texts included in the monthly fee and unlimited plans, which were becoming increasingly common for a time, do not always provide truly unlimited access.

For calls, in addition to the option to convert call minutes to texts being discontinued, there was only one operator at the end of 2025 that offered unlimited calls to the EU in two of its plans, with the others completely phasing out this option. At the same time, there is an operator that offers several plans where unlimited data now only means that the mobile data service is continuously available; data rates, however, have been limited.

Detailed information from the analysis is now available on the NMHH’s website at        
https://nmhh.hu/cikk/257841/Mobilpiac_Az_arak_nem_valtoztak

In the video below, Csaba Baboss, Head of the NMHH’s Research and Methodology Department, talks about the findings of the report. The video can be freely embedded and used: