We read the news mostly on mobile devices

Published: 27 January 2022

Almost 100 % of people between 15 and 40 browse the web, whereas very few do so in the age group above 75 – reveals a new document approved at the meeting of the Media Council of the National Media and Infocommunications Authority (NMHH) this week. The Council announced the winners of several rural radio tenders.

More than three quarters of Hungarians go online

The Authority adopted a new document on the online media market and users for the fourth quarter of 2021, commissioned by the Digital Audience Measurement Council and prepared by Gemius Hungary. The research reveals that more than two-thirds of Hungarian residents (77.52%) above the age of 15 browse the internet, which means more that 6.4 million people.

The breakdown according to age groups show that almost 100% of generation Z, roughly 1 million people (aged 15-24), and generation Y, roughly 2 million people (aged 25-40) use the internet. For the 2.36 million people in generation X (aged 41-56), the rate is nearly 86 percent, while for the 2.2 million baby boomers (aged 57-75) it is nearly 62 percent. Among people aged 76 and over, who number around 740,000, the proportion of internet users is very low: only 6.5 per cent.

24.hu, Index.hu and Origo.hu are the most visited websites

Most people read magazines and news sites in the three months surveyed. Both types of platforms generated around 5.5 million hits, although people spent on average almost twice as long reading news as magazines: around four minutes for the former and two minutes for the latter. Almost 100% of these types of sites were visited from mobile devices, but this rate varied for home and work computers, with people more likely to read magazines at home and news at work. In both cases, more people browsed these sites on weekdays than on weekends.

Based on the aggregated data for the quarter, the most popular website was 24.hu, which reached more than 4.5 million domestic internet users. Index.hu and Origo.hu came in second and third place with more than 4 million visitors. Blikk.hu had the highest average daily reach with almost 900,000 users, while 24.hu and Index.hu just passed 800,000. People spent the most time, 42 seconds on average, on Index.hu, and 20 and 19 seconds on 24.hu and Origo.hu respectively.

Popular sites are active in the community space too

In 2021, there were 6.75 million registered users of Facebook and 2.59 million registered users of Instagram in Hungary - 69% and 26% of the population respectively. On Facebook, Nosalty.hu had the most followers, nearly 1.2 million, followed by about 900,000 followers of 24.hu and 800,000 followers of NLC.hu. ATV has the largest follower base of all television channels - around 550,000 - followed by TV2 with around 350,000. Among radio stations, Rádió 1 is the most popular with 720,000 followers, while Retro Rádió is the second most popular with less than half that number, at 310,000. Most radio stations do not even reach 100,000 followers.

Radio decisions and decisions of the Media Council

The Council announced the results of the tenders for the Nyíregyháza 91.1 MHz and Debrecen 104.6 MHz frequencies, the winners of which were currently operating sole tenderers Radio Plus Kft. and Best Radio Kft..

The panel imposed a fine of HUF 100,000 on the provider of Pesti TV and HUF 50,000 on the provider of Vörösmarty Radio in Székesfehérvár for broadcasting programmes of a higher category due to sexual content with an inappropriate age-rating. The service provider of Pesti TV was ordered to pay an additional HUF 20,000 for not displaying the pictograms indicating the age-rating on its website.

The full  agenda of the weekly meetings of the Media Council is available on the council’s website together with the minutes of the sessions and all the resolutions – the latest documents are published after the necessary certification and administration processes.