“Yes awkward” campaign reloaded: a microsite to provide guidance and vloggers to offer advice in support of safer internet use for kids
The campaign launched by the National Media and Infocommunications Authority (NMHH) to raise awareness of its Internet Hotline legal advisory service continues this year as well. A dedicated microsite was created to provide clear guidance to help those who come across infringing content on the most popular social platforms. The site will feature popular vloggers who talk about the dangers of online platforms based on their own experiences. Visitors to the website will not only get advice but also a chance to get a phone case with a unique design if they answer a quiz correctly. The emoji motif from last year’s campaign will also return, using simple visual cues to remind of most important rules of online conduct.
A new microsite, ran by the Internet Hotline legal advisory service of the National Media and Infocommunications Authority, was launched this week at nmhh.hu/para to provide kids and their parents with practical advice on what to do when faced with cyberbullying, if content in any form is shared illegally about them, if they come across violent content or their personal data is breached. The site provides an illustrated, step-by-step guide on the reporting options available to kids to protect themselves on the most popular social platforms, including Facebook, YouTube, Instagram, Snapchat, Twitter and Viber, offering ways to delete/report awkward posts, photos and videos or block users who harass them.
Helpful influencers and a phone case that offers protection
Three popular vloggers joined in to promote the microsite. Barbi, Maris and Dani will share their experiences to raise awareness of the protection of personal data, the importance of security settings and, of course, the drawbacks of being popular. They have not escaped online bullying, hate and abuse either; they sincerely speak about the mistakes they have made in defending themselves online and give practical advice for a more conscious internet use. The three vloggers’ videos are complemented by a quiz where visitors to the site can win phone cases designed by the vloggers. Only available here, the outside of these free cases feature graphics unique to each influencer, while inside they have an encouraging message and key contact details to use when faced with online abuse, including a link to the reporting interface of the NMHH Internet Hotline.
Speaking emojis: selfie, bank card, pig and eggplant
Once again, the campaign uses emojis to raise awareness of the dangers of the online world in the target group of 11- to 16-year-olds and direct everyone who is interested to the nmhh.hu/para site. The tools featured in the campaign focus on four areas: cyberbullying, phishing, misuse of personal data and content shared without consent. As seen last year, pig and eggplant emojis are shown in two different contexts: one is innocent, but the other is offensive. It is easy to cross the line between the two and this is why all online actors should be familiar with the ethical and legal implications of their actions. The bank card and selfie emojis convey an even more direct message: always be careful with your personal data and the content others share with you, such as photos and videos. Indeed, nobody else should have access to the content shared only with you through social media, be it photos, audio recordings, correspondence, chat sessions or videos. Such personal content should not be shared with anybody without the consent of the person depicted.
You will be able to see the creations online on the most popular social platforms and in public spaces until mid-February. Credit is due once again to Mito for the concept, the design and content of the microsite, and the emoji creations.
The microsite is available at http://nmhh.hu/para/
The Internet Hotline’s website with a reporting interface is available at http://english.nmhh.hu/internethotline/
A detailed look at last year’s campaign: http://english.nmhh.hu/article/197197/Yes_awkward_the_new_campaign_of_the_NMHH_explains_online_infringements_using_emojis