Statement of the National Media and Infocommunications Authority on the radio listenership data published free of charge and publicly and about the professional method of the M-Meter–Kantar Hoffmann international consortium performing the measurement tasks as a result of public procurement
The Authority adopted the methodology for audience measurement data recording after a number of consultations with market operators, taking the views of all the interested parties into consideration, and the consortium cannot deviate from that.
NMHH: Standard radio listenership measurement data for Q1 published
In Hungary, almost 6.5 million people tune in every day; the number of those who listen to the radio remains high as shown by the listenership data for the first quarter.
The radio listenership measurement data compiled on the basis of a uniform methodology will be available on the NMHH’s website already from the beginning of 2018
Radio listenership measurements and research will be launched in the domestic radio sector for the next three years on the basis of a uniform and transparent methodology as a result of the National Media and Infocommunications Authority’s public tender procedure closed on Wednesday.
Comprehensive listenership measurement data from NMHH
The National Media and Infocommunications Authority (NMHH) is initiating a tender procedure to measure the listenership of Hungarian radio stations. In preparation of the complex measurement procedure, NMHH calls upon market players and stakeholders to provide their opinions on the expert material.