Flash report on television – November 2019

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Published: 17 January 2020

A gyorsjelentés a tíz legjelentősebb magyarországi műsorterjesztő önkéntes adatszolgáltatásán alapul és az előfizetéses televíziós szolgáltatások piacának mintegy 94 százalékát fedi le. A valamivel több, mint 4 millió magyarországi háztartásban több mint 3,5 millió előfizetéses televíziós szolgáltatást vesznek igénybe.

Data provided by Magyar Telekom Nyrt., Vodafone group: (UPC Magyarország Kft., Vodafone Magyarország Zrt.), DIGI group: (Invitel Zrt., DIGI Kft.), PR-TELECOM Zrt., Tarr Kft., ViDaNet Zrt., PARISAT Kft., UPC DTH S.à.r.l., Antenna Hungária Zrt.

Summary data of broadcasting subscription service, November 2019

Category Number Note Base
Total number of television subscriptions (estimated): 3568000 Number of television subscriptions (regardless of technology). Estimated value for the entire market. [No.] Teljes piac (becsült érték)
Number of television subscriptions: 3391647 Number of television subscriptions (regardless of technology). Based on data from the above mentioned data suppliers, covering ~95 % of the broadcasting market. [No.] 9 legjelentősebb piaci szereplő
Vezetékes előfizetések száma (KTV, IPTV): In total 2579299 Number of broadcasting subscriptions on cable television networks and IP networks. Based on data from the above mentioned data suppliers, covering ~93 % of the wired broadcasting market. [No.] 7 legjelentősebb piaci szereplő
Analogue subscriptions 656876 Number of analogue broadcasting subscriptions on cable television networks. [No.] 7 legjelentősebb piaci szereplő
Digital subscriptions 1922423 Number of subscriptions with set-top-boxes. Number of subscriptions where the subscriber termination point is capable of accessing the service and at least one programme is digitally transmitted. [No.] 7 legjelentősebb piaci szereplő
Number of wireless subscriptions (DTH) 725253 Satellite broadcasting service subscriptions. Based on data from the above mentioned data suppliers, covering 100% of the wireless broadcasting market. [No.] 3 legjelentősebb piaci szereplő
Number of MinDig Tv Extra's subscriptions: 87095 Broadcasting subscription service - on DVB-T standard - provided by Antenna Hungária, covering 100% of these subscriptions. [No.] Teljes piac: 1 piaci szereplő
Total number of digital television subscriptions: 2734771 Number of digital television subscriptions (regardless of technology). Including: (Digital CATV, IPTV, DTH coded DVB-T) [No.] 9 legjelentősebb piaci szereplő
Average number of set-top-boxes installed at subscriber termination points (regardless of technology): 1.36 Number of CATV, IPTV, DTH set-top-boxes / Number of CATV, IPTV, DTH subscriptions [No.] 9 legjelentősebb piaci szereplő
Average number of set-top-boxes installed at subscriber termination points (wired service): 1.40 Number of CATV, IPTV set-top-boxes / Number of CATV, IPTV subscriptions [No.] 7 legjelentősebb piaci szereplő
Average number of set-top-boxes installed at subscriber termination points (wireless service): 1.25 Number of DTH set-top-boxes / Number of DTH subscriptions [No.] 3 legjelentősebb piaci szereplő
Average number of smart cards installed at subscriber termination points (MinDig TV Extra service): 1.30 Number of MinDig TV Extra smart cards/ Number of MinDig TV Extra subscriptions [No.] Teljes piac: 1 piaci szereplő
Note: Users of free-to-air broadcasting services are not included in the table. In January 2019, NMHH specified the basic data used to estimate the entire market.

Number of television subscriptions (based on data from 10 service providers)

Monthly data in the past 12 months
November December January ('19) February March April May June July August September October November
Digitális televízió előfizetések száma 2669360 2677288 2691034 2697584 2704065 2716213 2727166 2731517 2737409 2740261 2743556 2736728 2734771
Analóg televízió előfizetések száma 700049 697894 684373 687020 682934 678699 673221 670537 667469 662860 660506 658520 656876
Összesen 3369409 3375182 3375407 3384604 3386999 3394912 3400387 3402054 3404878 3403121 3404062 3395248 3391647
Note: Based on data from the above mentioned data suppliers, covering ~95 % of the broadcasting market.

Ratio of digital television subscriptions (based on data from 10 service providers)

Monthly data in the past 12 months
November December January ('19) February March April May June July August September October November
79.2% 79.3% 79.7% 79.7% 79.8% 80.0% 80.2% 80.3% 80.4% 80.5% 80.6% 80.6% 80.6%
Note: Based on data from the above mentioned data suppliers, covering ~95 % of the broadcasting market. Total number of digital television subscriptions / television subscriptions.

Distribution by technology (based on data from 10 service providers)

Monthly data in the past 12 months
November December January ('19) February March April May June July August September October November
Ratio of analogue CATV television subscriptions 20.8% 20.7% 20.3% 20.3% 20.2% 20.0% 19.8% 19.7% 19.6% 19.5% 19.4% 19.4% 19.4%
Ratio of DTH, DVB-T television subscriptions 25.9% 25.7% 25.5% 25.3% 25.3% 25.3% 25.2% 25.1% 24.9% 24.7% 24.5% 24.2% 24.0%
Ratio of digital CATV and IPTV television subscriptions 53.3% 53.6% 54.2% 54.4% 54.6% 54.8% 55.0% 55.2% 55.5% 55.8% 56.1% 56.4% 56.7%
Note: Based on data from the above mentioned data suppliers, covering ~95 % of the broadcasting market.

Distribution by service providers regardless of technology, November, 2019

SP Share
DIGI group 29.6%
Telekom 30.1%
Vodafone group 18.9%
UPC Direct 6.5%
Other service providers 4.9%
Tarr 3.1%
MinDig TV Extra 2.4%
ViDaNet 2.1%
PR-TELECOM 1.8%
PARISAT 0.5%
Note: The market shares were defined based on the total market's estimated values and technologically neutrally.

Distribution by service providers for wired broadcasting services , November 2019

SP Share
DIGI group 29.1%
Telekom 30.2%
Vodafone group 24.5%
Other service providers 6.4%
Tarr 4.2%
ViDaNet 2.7%
PR-TELECOM 2.3%
PARISAT 0.7%
Note: The market shares were defined on the basis of the number of wired subscriptions (CATV, IPTV) related to the total market's estimated values.

Definitions of concepts used in the report:

Broadcasting

Based on Act No. LXXIV, 2007 (on the rules of broadcasting and digital switchover). Electronic communication service provided via any of the transmission networks, whereby analogue or digital broadcasting signals are transmitted from the program provider to the receiving set of the subscriber or user, regardless of the transmission network and technology applied. In particular, the following shall be regarded as broadcasting: free-to-air broadcasting, satellite broadcasting, broadcasting via a hybrid fibre-coax transmission system, as well as broadcasting a program by a transmission network using an Internet Protocol, if the type or conditions of the service are equivalent to those of broadcasting or this method substitutes broadcasting performed in another way. Broadcasting accessible by a subscriber as a separate service or included in a package together with other electronic communications services against a fee shall also be regarded broadcasting. However, signal transmission via a network suitable for connecting less than 10 receiving sets shall not classify as broadcasting.

Wired broadcasting

Broadcasting subscription service provided through cable television networks (CATV) and IP networks (IPTV).

Wireless broadcasting

Satellite (DTH) broadcasting service subscriptions.

CATV

Cable television network. Cable television networks are wired infrastructures capable of distributing radio and television signals to subscribers.

IPTV

Internet Protocol Television. Digital television service provided through IP (Internet Protocol).

DTH

Direct-to-Home. Broadcasting service provided through satellites.

Set-top-box

Electronic device connected to the television set and an external signal source, capable of converting the incoming signals to content that can be displayed on the television screen.

MinDig TV Extra

Broadcasting subscription service – on DVB-T standard - provided by Antenna Hungária.

DVB-T

Digital Video Broadcasting – Terrestrial. The standard of digital terrestrial video broadcasting.

Smart card

Smart card provided by service provider which is necessary to use of MinDig TV Extra coded service.

Market size

Determined by expert estimates based on data collected by the National Media and Infocommunications Authority for the entire market, and market research information. Estimations for the total market of television subscriptions cannot be compared with the previous Flash Report as NMHH made some corrections on the database in January 2019.

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